Escada Fragrances has signed world renowned supermodel Bar Refaeli as the face of a new female signature fragrance. Refaeli strikes the perfect balance between sophisticated elegance and high-energy glamour making her an intuitive fit with the Escada brand. The signing is in line with Escada’s new strategy to take the label back to its fashion roots but with a more modern approach.
“We’re thrilled to be working with Bar Refaeli as an ambassador for Escada. Bar exudes modern femininity, she is approachable yet confident and her vivacious spirit is the ideal reflection of the brand.” Daniel Wingate, ESCADA design director.
Bar Refaeli started modelling at the tender age of eight months and has since gone on to become one of the most sought-after models in the world. Last year alone she shot editorials for Allure, VS, and Harper’s Bazaar US giving her a continued presence within worldwide media. Most famously, she graced the cover of Sports Illustrated’s renowned swimsuit edition in 2009 affirming her supermodel status.
Bar said of the signing, “I’m so excited to be working with Escada on this new project. For me, Escada is all about cool luxury, I think it’s the perfect combination between being classic and elegant, but having fun with it and being colourful at the same time.” Bar Refaeli.
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